Kelly Osbourne has been unveiled as the new face of Madonna and her daughter Lourdes’ fashion line, Material Girl. “Kelly represents a true Material Girl. She is edgy, cool and has a unique sense of style that Lola and I love,” Madge as said. The ads were shot in Manhattan’s East Village neighborhood, reports the Daily Mail. I think Kelly was a perfect choice for this line. She looks really good in the ads and she’s definitely known for her “spunky edge”. Kudos.